Apple sets March 25 event, hints at streaming

Danny Woods
March 13, 2019

Apple announced Monday a media event for Monday, March 25 to divulge details of its new subscription offerings including a video streaming service.

After almost two years of programming deals and executive hires, Apple is now seemingly less than two weeks from unveiling its video streaming service.

Previous rumors suggested that Apple News service will add paid subscription options to Apple News, allowing users access to paid content on sites like The New York Times, The Wall Street Journal and more for a fee of $9.99 per month. Apple often launches products and services in the weeks following an event.

Apple did not specify the event's focus in its invitation and gave a single - line description: "It's time to show". The invite includes a video that shows the Apple logo below the spotlight with a caption "Its show time".

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The event will be live streamed on the 25th of March, and we will be covering it live as per usual.

Apple, which recently stopped disclosing iPhone unit sales data, is increasingly trying to turn investors toward the long-term value of its services ecosystem.

Apple has been snapping up talent all over the place to build its rival to Netflix and Hulu, including the likes of Reese Witherspoon, M Night Shyamalan, Oprah Winfrey and Thor: Ragnarok director Taika Waititi. Apple's services business is on pace to generate $50 billion per year by 2021, the company has said.

During a recent earnings call, Cook confirmed that Apple plans to produce its own shows in a move that could challenge streaming television giants Netflix and Amazon Prime, which have invested heavily in original content.

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