Google Assistant hits 1 billion devices as war against Alexa heats up

Isaac Cain
January 7, 2019

We know there are more than 100 million Alexa users around the Globe and on contract, Samsung's Bixby powered galaxy Home speaker has not been shipped by the company yet and moreover, the digital assistant is limited only to Samsung's wearables, TVs, Smartphones and other appliances. It seems that people are addicted to Amazon Echo instead of Google Home since the Jeff Bezos owned company has breached the 100 Million sale. Samsung said it will be opening up its 2019 QLED TV lineup to other voice assistants, such as Alexa or Google's Assistant. However, Alexa now works on more than 150 different third-party products and the company is not afraid of experimentation with other startups as well.

Google also provided a set of numbers where it is considerably lagging Alexa: the number of different smart home devices it supports.

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Samsung's competitors Sony and LG already offer support for both voice assistants on their select panels, but that combined with Apple's iTunes content does make Samsung's offering unique. As opposed to iPhones and Android devices which come with these assistant's built in by default.

"I think a lot of people still look at how many skills Alexa has versus Google Assistant and I think that's a bit of a shortsighted way of looking at it". Google claims that "active users of the Google Assistant grew 4 times over the past year" and that its distribution jumped from 14 countries in eight languages in 2017 to 80 countries in 30 languages in 2018, but it doesn't give an exact number of active users. Amazon has done well with its two-year head start in the market.

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