Apple's CES ad takes aim at rivals with privacy boast

Gladys Abbott
January 8, 2019

This year, Apple has a strong message for Google, Amazon, and other tech companies who rely on sharing our data over many channels.

The billboard takes a stab at Amazon and Google's less than stellar privacy record, reports Highsnobiety.

The ad takes up more than 10 stories. The real point of the ad, however, is the web address under the text, a link to apple.com/privacy, which goes into detail about Apple's privacy and security features, including how data related to Face ID, Touch ID, Apple Pay, and users' health remain protected. LG will get us started on Monday morning at 8 AM PT / 11 AM ET with its live streamed press conference at Mandalay Bay in Las Vegas, where the company is expected to show off a wide variety of smart devices, including TVs.

Spotted by Engadget's Chris Velazco, Apple's trollish ad is a play on the famous phrase: "What happens in Vegas, stays in Vegas", changing the "in Vegas" parts to "on your iPhone".

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Its security systems were also thought to be responsible for the 2014 Celebgate photo leak, in which the private nude snaps of celebs were leaked online.

Apple has repeatedly come under fire for failing to protect people's phones from government snooping in China.

Apple's lack of two-factor authentication is believed to have exposed the iCloud accounts of stars including Jennifer Lawrence, Kate Upton and Downton Abbey actress Jessica Brown Findlay.

Other reports by LeisureTravelAid

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