Amazon working on streaming gaming platform

Isaac Cain
January 13, 2019

Amazon is now planning a large-scale push into the video games industry, with the company working on a mysterious streaming service likely to be organized as the Netflix for interactive entertainment, The Information reports, citing people with knowledge of the initiative. The online retailer has spent years hesitantly flirting with the gaming business with little to show for it. The effort is closely tied to the Internet juggernaut's Web Services division seeing how the company is seeking to leverage its massive cloud infrastructure in order to power the streaming service internally, sources claim.

The most noteworthy game streaming service that already exists is the underwhelming Playstation Now.

Google, meanwhile, has started testing a cloud gaming service - under the name Project Stream - with a limited number of users.

It's also possible Amazon could make a Fire games console specifically for the service.

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When Perlman jumped into game streaming over a decade ago, it was possible to play games by connecting to remote servers, but it never reached a mass market. And its AWS cloud computing service has a dedicated unit for working with games publishers. The Information believes that the service could launch sometime next year, and if that's true, we may hear more about it soon.

Amazon wants to compete against other tech giants in the emerging market of video games streaming platforms.

'Instead, the games run on powerful computers inside data centers, allowing people to play them on devices with less processing muscle, including smartphones, tablets and smart televisions.' Amazon hasn't announced any such plans so far or even confirmed the existence of such plans. Alternatively, Amazon could include the service as part of its Prime program. Its cloud infrastructure is probably its biggest asset, but it also has more money than god and a CEO with a sociopathic drive to crush competition.

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