Amazon’s IMDb Launches Free Ad-Supported Movie, TV Service in U.S.

Danny Woods
January 11, 2019

Amazon has been a player in streaming video for years through its Prime Video service, which started as a perk for subscribers of the online retailer's annual Prime shipping service.

Yes, IMDb, that site that you go to when you want to look up details on pretty much every movie ever made is now looking to also offer a streaming service of their own.

Freedive is available through your computer or Amazon Fire TV device.

TV shows on IMDb Freedive include past seasons of "Fringe", "Heroes", "The Bachelor" (seasons 20 and 21), "Gilligan's Island", "Duck Dynasty", "Quantum Leap", "Born This Way" and "Without a Trace".

The latest entrant into the streaming landscape comes from IMDb.

IMDb Freedive will feature Amazon's X-Ray technology, which allows viewers to dive deeper into the movies or shows by accessing IMDb-powered additional information, such as cast, crew, trivia, and soundtracks. Unlike some services though, this one's free (thanks to the ads!) to stream.

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For customers in the US, IMDb Freedive is available right now on on IMDb's website and on Fire TV devices.

"Customers already rely on IMDb to discover movies and TV shows and decide what to watch", Col Needham, founder and CEO of IMDb, said in a statement.

The move marks the first time IMDB has expanded its video offering beyond short-form original series and celebrity interviews.

The company says it will be added to IMDb's suite of mobile apps in the coming weeks and months.

Oscar winning film Monster and Academy Award nominated films such as The Last Samurai and Foxcatcher are available on IMDb Freedive. "We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely".

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