Netflix testing mobile-only subscription

Isaac Cain
November 16, 2018

The plan allows users to stream movies and TV shows to one mobile device, either a smartphone or tablet. That would mean that devices like Apple's new iPad Pro should qualify.

How do you feel about a mobile-only, cheaper Netflix option?

This seems to be what all the rumours regarding a cheaper subscription for India may have been about. This is followed by recent Netflix's CEO Reed Hasting's announcement, where he stated the company planning to expand its reach in Asia and to attract more consumers to use their streaming service.

Speaking on the company's third quarter earnings call last month, Netflix's chief product officer, Greg Peters, said that Netflix may look to make faster inroads into emerging markets like India by cutting prices.

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This is a first of its kind of development for Netflix, which has maintained prices and never lowered it in all its major markets. Netflix's mobile only plan costs just 17 Malaysian ringgit ($4.05) a month, compared to its Basic plan which costs 33 ringgit ($7.87).

Offering a mobile-only subscription could be a boon for Netflix. It's unclear whether a mobile service will come to the USA and other markets.

Netflix has an estimated 132,000 subscribers in Malaysia, according to the research firm Statista, making it one of the smallest markets for the streaming giant. To that end, Netflix confirmed to TechCrunch that similar plans that are mobile-only are being tested in "a few countries". It could also be a nice way for users to trial Netflix and see if it's worth a full subscription.

Last week, a Malaysian news site called The Star Online reported that Netflix was trying a somewhat stripped down, mobile device-only subscription plan that goes for 17 Malaysian ringgit a month-which works out to about $4.25 in USA currency, and is less than half what a regular Netflix subscription costs in Malaysia.

Other reports by LeisureTravelAid

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