Instagram Rages War Against Fake Followers, Comments And Likes

Isaac Cain
November 20, 2018

Moving forward, using third-party services to gain followers and enhance engagement is against the app's Community Guidelines and Terms of Use. Many accounts aiming to gain paid relationships with brands to deliver sponsored posts will use third-party apps to ramp up fake likes, follows and comments so that they can position themselves as an influencer.

And Instagram knows that's a real issue for its platform - especially when things like the follower and like counts mean so much to users nowadays.

The exercise which kicked off on Monday will do away with fake followers, likes and comments generated by applications tailored to make accounts appear more popular than they actually are.

Instagram advised its users not to use third-party apps to access their accounts by sharing their username and password, warning that such behaviour may have their login information hacked or exposed and their accounts being exploited to send spam.

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Instagram is using new algorithms that will help identify these accounts and remove the inauthentic activity including likes, follows, and comments that were artificially done using these apps.

"Ads are also subject to our Community Standards, which prohibit spammy activity like collecting likes, followers, etc. - so you are correct that ads promoting these services violate our policies".

In the past, Instagram has removed fake accounts, but this will be the first time the social network has actively made an effort to combat fake activity. Basically, if Instagram prompts you to change your password, you should listen to it. Today's update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways.

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