Apple teases 4-day Black Friday and Cyber Monday shopping event

Gladys Abbott
November 21, 2018

The investigation analysed deals at leading retailers Currys PC World, Amazon, John Lewis and Argos, finding that nearly half (46%) of products on offer were sold for less in the six months following Black Friday (Dec 2017 to May 2018). For just $599.99 on Black Friday - $200 off - you get a Core i5 CPU, 8GB of RAM, 256GB SSD, 15.6-inch full HD display, and an GTX 1050 Ti with 4GB of GDDR5 video memory.

New research from consumer group Which? has revealed that the overwhelming majority (87%) of products were actually cheaper at other times of the year.

From the many, many Black Friday specials available now and in the coming days, we've selected six deals below that are particularly.

It's now not clear what will be on offer, but the hope is we'll see discounts across the iPhone, iPad and Mac ranges. 'To bag a bargain, do your research and don't get carried away by the hype when shopping in the upcoming sales'.

Amazon told us: 'We offer many thousands of incredible deals around Black Friday representing millions of pounds of savings for our customers across a vast selection of products'. That means anyone looking for video game and entertainment deals will want to keep an eye on Amazon, Best Buy, GameStop, Newegg, Target, Kohl's, and Walmart in particular. This does not exclude these products from other promotions'. "While our prices - like all retailers" - can fluctuate throughout the year, we're proud to offer our Price Promise across our entire range - and this covers the Black Friday trading period'. This year, that list is perhaps a bit smaller, as retailers have once again begun remaining closed on Thanksgiving before opening their doors on Black Friday.

Cyber Monday always lands on the Monday following Black Friday.

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Shops there drop prices to start the Christmas season and because many people are off work.

Black Friday was the most popular pre-Christmas online sales day in the United Kingdom in 2014.

Meanwhile, Xbox One S bundles were reduced to £169.99, the Zing Smart X Hoverboard was reduced by £50, Acer laptops were reduced by £110, GoPros came with free accessories (worth over £100), and - cheekily - rival Amazon's own-brand products were price matched. It was £50 cheaper on at least 62 occasions after the sales event.

Similarly, a Sony Cybershot HX60B Superzoom compact camera advertised by Currys PC World as £189 (save £10) on Black Friday was £10 cheaper at least 27 times in June and July 2017.

A damning investigation of Black Friday shows that the bonanza of advertised deals and savings may not be all that great after all.

We found 26 products that were the same price or even cheaper both before and after Black Friday, so rushing out to buy them on the busy Black Friday weekend didn't have much advantage at all.

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