With Google Lens, you can now search and shop inside Google Images

Isaac Cain
October 27, 2018

Beginning today, Google is rolling out its AI-powered Lens features to Google Images on mobile in the United States, according to a recent announcement from the company.

Google Lens has been a part of Google Assistant and Google Photos for some time and is a great feature within the Pixel phone as well. These dots can be tapped to identify the information Google Lens has associated with it. Lens will identify the objects in the photo.

Websites owners can now be discovered through this visual research. If you have ever used Lens on your phone before then for you it pretty similar.

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Lens is able to both tell you more about what it recognizes in a given image, find other images it thinks may be related, and can even help with shopping if you spot something you'd like. Today's announcement fits perfectly with their vision, and Google Lens will make a splendid addition to image search. While its availability is now limited in the U.S., Google plans to release the image recognition capability to more countries and in more languages in the future.

The stand-alone app works the same way as the native Google Lens. You can draw a circle around the object in the image to get more detailed information. Once the text is extracted, you can translate it to any language. Google said "Lens in Images is now live on the mobile web for people in the US searching in English, and will soon be rolled out to other countries, languages and Google Images locations".

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