Call of Duty: Black Ops 4 breaks day one digital sales records

Isaac Cain
October 16, 2018

But once again, here's Dean Takahashi of GamesBeat playing a round of Team Deathmatch on the Gridlock map in Call of Duty: Black Ops 4 multiplayer. The record wasn't a product of Black Ops 4 being made available via Battle.net or a surge in Xbox One support. The Executive Vice President and GM of Call of Duty Rob Kostich released a statement after the game's launch, where he thanks gamers and basks in the accomplishment. Well, according to Activision, that change hasn't impacted the series one bit when it comes to setting sales records.

Across all platforms, the number of players who connected Black Ops 4 online on the first day increased from Call of Duty: WWII, though Activision did not provide any details on how dramatic the increase was. Exact full game sales weren't announced, but analyst firm Piper Jaffray predicts Black Ops 4 will sell anywhere from 21.5 to 23 million copies by December 31, 2018. But again, if Black Ops 4 can continue to engage players online like it's doing right now then Activision is probably more than happy. Call of Duty developer Treyarch took to Reddit to say that they're aware of the situation, and to explain their solution. Though Activision did confirm that PC day one digital sales more than doubled last year's numbers.

"Black Ops 4 is an incredible game, and the community's response to it has been unbelievable", said executive vice president and general manager of Call of Duty, Rob Kostich. Publisher Activision describes the sales as a "new franchise high".

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Looking at sales data via GamesIndustry.Biz provides further illumination regarding the latest CoD launch, especially with regard to United Kingdom sales numbers.

With the latest Call Of Duty though it's a little easier to imagine that digital sales have compensated for and possibly exceeded the loss in physical sales.

Call of Duty: Black Ops IIII launched for PlayStation 4, Xbox One, and PC on October 12.

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