Burger King's 2018 Halloween Burger Will Give You Nightmares-Literally

Gladys Abbott
October 20, 2018

Freddy Krueger did wear a chef's hat in one of his many incarnations, and now we might know which kitchen he was cooking in, as Burger King proudly presents this year's Halloween burger: the Nightmare King.

The fast-food chain is releasing the "Nightmare King" next week, which will be available through November 1.

This "spooky sandwich" features a quarter pound of flame-grilled beef, a white meat crispy chicken fillet, melted American cheese, thick-cut bacon, creamy mayonnaise and onions on a glazed green sesame seed bun. It's all pretty basic sleep science, stacked on a green bun and served along with some impressive marketing to appeal to those who live for the spirit of Halloween.

For its study, Burger King and its research partners spent ten nights monitoring 100 participants who ate the Nightmare King "before they went to bed".

The "Nightmare King" will cost you $6.39 and will be available until the first of November. By tracking various signals from the sleeping subjects including their heart rate, brain activity and breath, a group of doctors and scientists identified whether the individuals had vivid dreams.

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Another participant recalled someone in her dream turned into the burger - and that person then turned in to snake.

This is not an endorsement for Burger King; I'm a Shake Shack man myself, but that's neither here nor there.

In a statement, the study's lead doctor, Dr. Jose Gabriel Medina, said: "According to previous studies, 4 percent of the population experiences nightmares in any given night".

But perhaps the real Burger King nightmare is its recent failing grade for using antibiotics in its beef products. It is also "clinically proven to induce nightmares".

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