Boxer Alvarez signs $365M deal, richest contract in sports history

Lynette Rowe
October 19, 2018

Floyd Mayweather has taken a break from calling out UFC lightweight champion Khabib Nurmagomedov to focus on Oscar De La Hoya and Canelo Alvarez.

"I was never anxious because I'm very confident in myself", he said. "Forget about what the price is, the amount of money that we're making".

Alvarez said he has confidence DAZN will succeed. DAZN is not available in the United Kingdom, and Alvarez's fights are set to be sold to British broadcasters to offer on pay-per-view.

Mayweather beat the star via a unanimous points decision in 2013, when Alvarez, with his lack of experience, tried to out-box one of the best boxers of the modern era rather than stick to the high-pressure style he was accustomed to.

So, yes, life is good for Canelo Alvarez.

Alvarez is now the unified middleweight champion of boxing, coming off a majority decision win over Gennady Golovkin last month.

That being said, although Fielding is honored that the current cash king of boxing chose him as an opponent, he vows to not be a happy-just-to-be-there doormat dazed by all the bright lights less than two months from now.

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The deal with Alvarez, who's often called by first name Canelo in much the same way that golf fans do with Tiger Woods, also marks a shift in the future of major boxing broadcasts.

That may prove problematic for fighters who have deals with other broadcasters. He has been published by Curzon Ashton FC, Late Tackle, Manchester City FC, The Mirror, Read Man City and Manchester Evening News.

Whilst Alvarez will still fight under the Golden Boy banner, his connection to DAZN could allow for fights with English fighters signed with Hearn. "They're still popping up, but that's the power of the social media".

DAZN charges its subscribers Dollars 9.99 per month for a range of combat sports content.

Alarez, 28, has agreed the five-year-deal with sports streaming service DAZN.

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Please leave the most disrespectful caption you can think of'.

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