Windows 10 warns users not to install Chrome and Firefox

Isaac Cain
September 16, 2018

In this release, Microsoft has quietly added a new feature to the OS called "app suggestions", which is on by default, and will popup a window when the user tries to install a third-party browser like Google Chrome or Mozilla Firefox prompting them to try Edge first.

What you see when you try to install Chrome or Firefox.

Thanks to their past actions in this arena, Microsoft has an uphill battle to make Edge more appealing - and their opening salvo feels more like a shot across the bow.

While there is certainly a chance that Microsoft is just testing things in preview versions of Windows, it is equally possible that such a setting will land in the next feature update for Windows 10.

Some of Windows 10's more annoying advertising features encourage you to use Edge, too. "Customers remain in control and can choose the browser of their choice", said a company spokesperson. In a tweet, the company said, "Well this is awkward". Microsoft is now training users to click through these warnings, which also appear after you download and launch an app. Users should not be stripped of their ability to choose the browser they want.

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For years now, Microsoft has been fighting what really feels like a losing battle against Google and Mozilla, two big players in the internet browser space. "Microsoft should focus on building great products instead and win users". Google promotes its Chrome browser with pop-ups on its search, Gmail and Google Docs pages.

The Edge browser reportedly has only around a 2% market share at the moment.

Microsoft is struggling to reclaim even a shadow of the dominance it once held with its Internet Explorer browser. That shouldn't be a problem for most people, but it's likely to prove maddening to anyone who does have to see this passive aggressive pop-up a few times. We hope the test and feedback from affected consumers will deter Microsoft from continuing on this path with all future Windows updates.

But the claims made in Microsoft's attempts to dissuade users from installing Chrome and Firefox are harder to justify.

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