OnePlus confirms plans to launch Smart TV

Danny Woods
September 17, 2018

Just like the naming of the OnePlus One and Oxygen OS, the company is now asking its users to come up with a name for the OnePlus TV.

Lau calls back at the time where the OnePlus community was instrumental in the development of OnePlus One to emphasize that the community will shape the OnePlus TV.

Lau is best known now as the head of a cell phone company, but he has a home electronics and video background. OnePlus seems to be focusing on "intelligent connectivity" with the OnePlus TV that is likely to be backed by 5G. However, it is too soon to say whether it will be a personalised assistant or the company will espouse assistants like Alexa or Google Assistant. We sat down with OnePlus founder and CEO Pete Lau for an exclusive interview, where he went into depth about what he wants to change on the TV scene. However, as of now, there's no clarity on that.

OnePlus announced today on its forum that it is branching out to the smart television category. Unfortunately, there is no information about the technical specs or other features of the OnePlus TV. That is, each user can suggest as many name as they wish. "Excited to take the next step forward together!"

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OnePlus hasn't given any clues about when it'll release the TV, but the company did drop a cryptic hint a few weeks ago that it had something planned for January of 2019. Have ideas for a name? And, for all we know, it may float in the air and have a touchscreen, like in Minority Report. It also points out that penetration of smart TV vendors has increased in the country.

For most of us, there are four major environments we experience each day: the home, the workplace, the commute, and being on-the-move. But the TV is the centerpiece of your home, and Lau wants to bring intelligence there, rather than make a separate device.

"Something that seems as simple as displaying the photos from your mobile phone to a television is still hard to achieve", Lau said in a press release. "To do this, we are building a new product of OnePlus' premium flagship design, image quality and audio experience to more seamlessly connect the home", Lau said in the post. The OnePlus TV is just in the early stages of development and the launch is in 2019. It will take post-release software updates to fully realize its vision, though, says the company. Oppo's DVD players were widely considered to be gorgeous, high-performing, expensive pieces of kit; we rated one of them 4.5 stars in 2012. The forum post did not reveal more details about the OnePlus TV.

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