Nike online sales soar following the Colin Kaepernick campaign

Lynette Rowe
September 13, 2018

The two-minute ad, which made its debut during the NFL opener, highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL player protests during the national anthem. Kaepernick's call at the end of the commercial to "believe in something, even if it means sacrificing everything" references his ongoing battle against the National Football League, which he accuses of keeping him out of the National Football League over his kneeling protests against racial injustice and the police killings of unarmed black men and women.

On Monday, Nike announced that Colin Kaepernick would be the face of their 30th anniversary "Just Do It" campaign, unveiling an ad featuring Kaepernick's face that read, "Believe in something".

This prompted various people on social media to post videos and pictures of them destroying their Nike merchandise, with some even calling to start boycotting the brand.

President Trump, who has repeatedly criticized NFL players for kneeling in protest during the national anthem, said Nike was getting "killed" in the wake of the campaign.

According to research analyst Edison Trends, the risk the USA sportswear giant took after featuring Kaepernick who has been in the spotlight for his protests during the games national anthem' has paid off.

The story is a bit different in Robinhood however.

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According to Business Insider, Robinhood's app data scientist Sahill Podar said, "Investors on Robinhood are buying Nike stock 300 percent more than they're selling, compared to 12 percent last week". "Investors in OR, where Nike is headquartered, are buying the stock 850% more than they are selling". Nike stock took an initial dip of 0.12% after the advert was revealed, but has since held up and had increased 1% by Friday.

This comes as no surprise.

Clearly, the company's long-term strategy is working.

The company did not immediately respond to CNN requests for comment.

Meanwhile, interest in Nike stock is also jumping.

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