Whole Foods teams up with Amazon for Prime day

Gladys Abbott
July 15, 2018

Amazon CEO Jeff Bezos confirmed earlier this year there are more than 100 million Prime members who pay an annual fee of $99, or $12.99 a month for the membership.

48 hours of discount mayhem on Amazon that officially starts at midday on 16 July - is not just for Amazon, new research has revealed.

According to retail sales aggregator LovetheSales.com, 30% more discounted products are now available to consumers than usual at this time of year.

For advertisers looking to cash in on the wider impact of Prime Day on consumers, they will need to be aware of regional differences, with the research revealing discrepancies between customer behaviour in the USA and Europe. They and others will compete in Playerunknown's Battlegrounds while musician and self-described gamer deadmau5 performs.

Speaking with AList, Twitch's EVP of commerce, developers and Twitch Prime Ethan Evans describes the event as a "thank you" to Prime members. Amazon Prime yearly subscription is now $119, with benefits including free and faster delivery times, access to Amazon's streaming services, and Prime-specific discounts.

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The day-and-a-half event is expected to rival Black Friday-level sales, and will include sweeping discounts on more than a million items and services for Prime members worldwide. In addition to the deals from Amazon, Prime members can also find savings on food products at Whole Foods.

At the Amazon Prime Day Experience Zones, you will be able to experience several new products manufactured by top brands such as OnePlus, Nestle NesPlus, Marks & Spencer, GAP, Bosch, HP, Sennheiser and much more.

Next week, Redmi Y2 smartphone will be sold again exclusively on Amazon Prime Day only for Prime members. Your best bet on Prime Day is to do your homework, don't impulse buy, make sure you read reviews on sale items, make sure what you're getting has all the bells and whistles you want, and is really a sale price.

In India, Amazon is promoting Prime Day using virtual reality kiosks located in 10 shopping malls across Bengaluru, Chennai, Mumbai, Delhi and Kolkata.

Prime offer Prime Day is Amazon's flagship event that is celebrated in 17 countries, including India. You can expect more than 200 exclusive launches with blockbuster deals. As a result, Prime subscribers can consume Prime music and video content using Echo product lineup, Amazon Fire TV Stick and Alexa-enabled devices.

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