Walmart Reportedly Eyeing Low-Cost Streaming Service to Rival Netflix, Amazon

Danny Woods
July 18, 2018

According to a report published on Tuesday, ubiquitous discount retailer Walmart has its sights set on Netflix and Amazon as it mulls over a plan to create a competing video streaming service. One option is to undercut the competition.

The report also claims that Walmart is considering a different video streaming version that will be free to access and use advertisements for support.

United Kingdom viewers are now more likely to subscribe to a streaming service than they are to a traditional pay-TV platform. Brands like Amazon and Netflix, the report suggests, "are seen as more popular with people on the East and West Coasts of the US", leaving a gap in middle America that Walmart, at least in theory, could attempt to fill.

Both services have seen price increases recently as well-Netflix raised the price of its top-tier 4K streaming plan by $2 and its mid-tier plan by $1 at the end of past year, while an Amazon Prime annual subscription jumped to $119 in May (Prime Video is included in a Prime membership). Currently, Netflix prices its service between $8 and $14 per month while Amazon Prime Video is roughly $8 per month.

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Walmart isn't totally new to video streaming-it already owns Vudu, a service for buying and renting movies. Vudu recently acquired Movies on Us, which operates on a free, ad-based model, according to Variety. Video on demand services in the past year up to March 2018 made £895 million, a figure thats dwarfed by the £6.4 billion collected by Sky UK, Virgin TV, BT TV and Talk Talk TV.

It's unclear what content would populate Walmart's streaming service.

The report doesn't specify what kind of series, movies or other forms of programming would be included if the company decides to make forward with their new SVOD service and the report also added that, at this point, Walmart may ultimately decide not to move forward with the streaming service.

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