Fifa warns broadcasters not to zoom in on attractive female football fans

Lynette Rowe
July 13, 2018

FIFA are instructing broadcasters to stop focusing their cameras on "hot women" in the crowd at football matches.

FIFA Secretary General Fatma Samoura said on Wednesday that Russia's staging of the football World Cup had set the bar high for Qatar, the tournament's next hosts in 2022.

Anti-discrimination group Fare Network, which has been monitoring cases of racial abuse and sexism during the World Cup, says it has documented more than 30 cases of female fans being accosted on the streets and female reporters being grabbed or kissed on the streets.

Its executive director Piara Powar insists sexism has been one of the biggest problems at the ongoing World Cup, according to the Irish Examiner.

He said the organization will look into reducing cutaways to female fans.

Federico Addiechi, who is in charge of promoting diversity at Federation Internationale de Football Association, said soccer's governing body has asked its broadcasting networks to tone it down. He estimated up to 10 times more unreported cases where Russian women were targeted.

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Talking about his pledge to deliver a better performance at the 2022 World Cup in Qatar, Cherchesov said that the main thing about gaining success is to continue moving in the right direction and developing football in Russian Federation.

Infantino told Russian President Vladimir Putin during a meeting at the Kremlin last week that the world "all fell in love with Russia", over the past four weeks and repeated his praise for Putin's government and the organisation put in place for the tournament. About 700,000 of the Fan IDs went to worldwide visitors, he said.

Speaking before Croatia's semi-final win over England, Addiechi said the crackdown was not yet a "proactive campaign". It is the best World Cup ever.

"This applied to all participating players at the FIFA World Cup".

"We definitely expect and count on the support of Alexei", Addiechi said, "and the Russian football union".

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