Amazon, Target Win Big On Prime Day 07/19/2018

Isaac Cain
July 20, 2018

The latest and best deal we've yet seen for one of these is on right now on Amazon's site with an extended Prime Day discount that has gotten even crazier in just a couple of hours.

Amazon Prime Day 2018 is underway today, Monday July 16.

"Amazon is a massive behemoth - it will take more than a strike in Spain to rattle its cage", said Peter Horst, founder of marketing consulting firm CMO Inc.

That put Amazon in the doghouse with upset customers, many of whom have gone on social media to complain.

Price matching for Amazon Prime Day is included under basic price matching policies at many stores, and others have price adjustment policies that can allow price matching after the fact.

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Rival Flipkart also held a four-day sale starting this Monday. The heightened attention Prime Day delivers, in particular, has helped entrepreneurs create awareness around their brands and grow their businesses-and the past 36 hours did not disappoint.

Prime Day's hype also means that consumers are adjusting their shopping habits accordingly. "I believe there is a ripple effect that should benefit other retailers but that Amazon will continue to be the net victor". According to, a website that tracks outages, Amazon's Alexa, Prime Video Services, and Amazon Web Services experienced brief outages. GBH Insights estimated Amazon Prime Day sales at $3.6 billion, while RBC Capital's Mark Mahaney estimated a haul of about $2 billion.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, noted that it's easy for Amazon to extend deals on its own devices and brands, but trickier for it to extend deals for its third-party sellers because they signed up for different promotional slots. Many are shopping successfully - in the first hour of Prime Day in the USA, customers have ordered more items compared to the first hour past year.

When is Amazon Prime Day 2018? Target's Mega Sale starts the morning of July 17 and ends at midnight.

The shopping holiday has exploded in popularity since it was first introduced in 2015. As for what people were buying - the best-selling Amazon devices in India this Prime Day were Fire TV Stick with Voice Remote and Echo Dot with the best-selling categories were smartphones, large & home appliances, apparel and daily essentials. Based on its Prime Day analytics data, retailers with more than a $1 billion in annual revenue saw a 54 percent lift in their Prime Day sales versus an average Tuesday.

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