Amazon crashes on Prime Day, creating a less than prime shopping experience

Isaac Cain
July 18, 2018

"The outage is especially problematic as many of Amazon's Prime deals are promoted for a set window of time - something that could cause a great deal of frustration for potential customers". Prime Day features constantly changing deals that run throughout the promotional period. Still, our experience with it has been somewhat unusual as well.

"Prime Day sales in the United States so far are bigger than ever", an Amazon representative confirmed in an email, adding that customers have purchased millions of Alexa-enabled devices like the Echo Dot and others. Hopefully, the website will be able to recover quickly so customers can enjoy the deals without frustration. It recently announced that the cost of Prime membership would go up, and the shopping day is a way to prove the value.

Site highlights each day to your inbox.

"In addition to limited-time Lightning Deals throughout the 36-hour event, Prime members in the USA will find more than 140 highly curated Spotlight Deals, which offer our deepest discounts on top brands and the most popular products".

Packages move along a conveyor belt at the Amazon.com Inc. fulfillment center in Robbinsville, New Jersey, June 7, 2018.

Image ninja
Image ninja

Prime Members can get a sneak peek at upcoming deals by visiting the Prime Day landing page.

The fun begins for Prime members on July 16 at 3:00 PM ET (12:00 PM PT) for North America. He said Amazon heavily promoted its own devices and its own brands, but he wanted to see heavier promotions on national-label fashions. Last year the company made £2.6bn out of Prime Day and this year it has been extended for the full 36 hours.

Amazon's self-created Prime Day holiday got off to a rocky start. Also, the 32GB and 64GB variants of Honor 7C smartphone will be priced at Rs. 9499 and Rs. 11,499 respectively, a discount of Rs. 3,500 on both. The membership costs $119 annually, but you can sign up for a free trial here.

This list will be divided into games, accessories, and platforms to make it easier to swap between the deals going live throughout the sale.

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