Salad Cream set for name change

Gladys Abbott
June 8, 2018

Asda, Morrisons and Lidl have all promised they will not be changing the name of their own brand versions.

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Speaking to trade magazine The Grocer, a spokesperson for the brand said the current name no longer "fairly represents the product's ingredients or usage occasions", the BBC reports. Practically all of the great retro food classics have stupid names - here are 5 that definitely need changing.

Its maker, Heinz, says that only 14% of those who buy the sauce use it on salads, with many more preferring to use it in sandwiches.

'There are consumers now who haven't grown up with the brand in the household and just don't know about the iconic zingy flavour or what to eat it with'.

Georgina Fletcher, Asda condiments buyer, said: "No matter if you drizzle it over your salad or spread it on your sandwiches, Salad Cream is Salad Cream".

Seems fair enough. But still.

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For example, we used to call crayfish "mudbugs" (anyone for a Pret A Manger mudbug salad?), and prunes are often marketed as dried plums these days.

They may have nearly identical ingredients, but crucially they use different amounts of each to provide a notably different taste.

'Salad cream is rank, ' wrote comedian Kathy Burke.

In 2010 Heinz launched a new limited edition lemon-and-black pepper flavoured salad cream.

Salad Cream could be about to get a brand new look.

The minor difference in the amount of egg yolk also makes a big difference, with mayo using more than Salad Cream.

Other reports by LeisureTravelAid

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