Instagram Hits 1 Billion Daily Users And New IGTV App Revealed

Isaac Cain
June 24, 2018

Now, Instagram is ready to make a much bigger move, and it will put them head on against video-sharing platform YouTube.

To really launch the new IGTV, Instagram has had some of their more influential users including Australian actor Chris Hemsworth, and other "stars" like Kim Kardashian start adding longer form videos to their channels. The app is available on Android as well as iOS. According to Instagram, "IGTV is built for how you actually use your phone: vertical and full screen".

Instagram announced today that it will begin allowing users to post videos up of to 60 minutes in length, instead of its previous limit of 1 minute. Unlike YouTube, all the videos are vertical and videos in the IGTV app will start playing as soon as you launch it. People will also be able to comment on the videos and send them to friends.

Notably, the IGTV app allows watching videos without any commercial breaks, at least, for now.

There will be a standalone IGTV app, as well as an IGTV experience built into the Instagram app, where it can be accessed via a dedicated section.

"It's mobile first, it's simple and it's quality", Instagram Chief Executive Kevin Systrom said during an event unveiling the service.

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Kevin Systrom, CEO of Instagram informed that the app was meant to make simpler to search and watch video recordings on smart phones.

Famed Pomeranian Jiffpom can now share videos up to an hour long on IGTV.

The layout of an IGTV creator's profile page, or channel. Videos are full screen and vertical (not landscape) and aren't limited to one minute. Select folks will get to upload hour-long videos at first, before the feature is rolled out to everyone.

Systrom positioned IGTV as Instagram's answer to shifting entertainment consumption habits. With that said, I also enjoy watching content on Twitch. There are only a few categories - For You, Following, Popular and Continue Watching.

Instagram just unveiled a new way to help it compete with the likes of YouTube and Snapchat. Also notable is the fact that everyone can be a creator - anyone can simply upload their own IGTV videos in the app or on the web.

This will come as good news to those who felt stymied by the small files Instagram was allowing to be shared on their service previously.

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