Domino's Pizza offering to fill in potholes nominated by customers

Gladys Abbott
June 13, 2018

The company launched a website that shows us what it's like to be a poor poor Domino's on a bumpy bumpy road.

Domino's is doing its part to save its pizza from deteriorating roads, one pothole at a time. In Athens, 150 potholes have been fixed, says Domino's. In Milford, DE, a four-man road-crew filled 40 potholes over the course of a day's work. Protecting pizza sanctity, McCormick added, can only truly be achieved through "a true bold stake in the ground" such as road fix. "Now Domino's is hoping to help smooth the ride home for our freshly-made pizzas", the company announced in a press release Monday, June 11. The loose connection between roads and pizza delivery is just enough to give Domino's justification to engage in a major campaign to demonstrate the company's social conscience. They believe bad roads shouldn't happen to good pizza!

"Facing an already harsher winter than usual for DE, this is an opportunity to get additional money to stretch our city's limited resources", said Eric Norenberg, city manager of the town, on the website, Yahoo reported.

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A Domino's website is taking nominations for future fix sites. If your town is picked, it will receive funds to help fix roads, so pizzas can make it home safely.

"While it's not something we are actively looking at the moment, at Domino's we never say never", says Scott Bush, general manager of Domino's New Zealand.

Fortune noted that the American Society of Civil Engineers estimates that the US would need to spend $4.5 trillion by 2025 to fix its ailing infrastructure.

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