AMC Theatres unveils $20-a-month rival to MoviePass

Gladys Abbott
June 24, 2018

"We understand the comparison, but we're focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests", the representative told The Verge. Twice the price for a quarter the theater network and 60% fewer movies.

AMC's announcement comes on the heels of MoviePass' financial woes and escalating tensions between the two companies. However, MoviePass holders have no limit on how many movies they can watch in a week. Currently, MoviePass requires you to physically be at the theater where you're seeing a movie. Stubs Premiere members receive a $5 reward for every 5,000 points earned, which translates to a 10% credit toward future AMC purchases. MoviePass customers can only book tickets through their mobile apps at specific movie theaters and are limited to tickets available on that day. "It's simple, seamless, and a great way to go to the movies". With AMC Stubs, moviegoers can reserve tickets for upcoming movies on their phone, but MoviePass is same day only.

Things are looking grim for MoviePass as the service is down to about one month of cash on hand, but you won't see CEO Mitch Lowe worrying.

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The service allows users to watch multiple movies in a day and see the same movie a couple of times. So, to subscribe to MoviePass would be like paying Spotify's monthly premium, but having to buy Deluxe Editions of your favorite albums because Spotify won't stream those.

But for MoviePass to stay, it might have to start changing it business plan. The company found that 75 per cent of people who saw a film over the holiday weekend wouldn't have if they weren't MoviePass subscribers. The movie clearly signaled to AMC that it would have to work with MoviePass or deal with further complications. That's more expensive than the $9.95 monthly fee for MoviePass, but AMC's plan gives access to premium format screenings like IMAX and 3-D. "Stubs A-List is AMC's next evolution of delivering awesome benefits to our loyal customers, and we're excited to continue to grow the program by leaps and bounds". AMC also offers multiple viewings per day and repeat viewings.

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