YouTube launches new music streaming service to take on Spotify

Gwen Vasquez
May 17, 2018

YouTube is all set to launch its new streaming service, known as YouTube Music pretty soon.

The ad-free version of the service, called YouTube Music Premium, will cost $10 a month and will eventually replace Google Play Music. It's not just official artist videos either, as you can also stream any remixes or live versions of songs you can find on the video streaming service, something rival services can't offer.

The split makes a lot of sense when you consider how many people use YouTube for playing music for free despite a plethora of excellent streaming experiences like Spotify and Apple Music. But because it includes our brand new YouTube Music service, the price will be $11.99 for all new members. Over the years YouTube has been the cradle of many content creators and has carved a niche. Specifically, the Google platform has confirmed that it will be a service where we will have both free plans (with ads) and paid plans that will allow us to access millions of official songs and music videos.

T. Jay Fowler, YouTube Music's head of product, described the service as "deeply personalized", pulling from all account history on YouTube.

In the meantime, what are your thoughts on the upcoming changes to YouTube Music?

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The music offerings from YouTube and Google have been disjointed and confusing for a long time - you may remember the short-lived YouTube Music Key, which essentially offered the same options as the new YouTube Music does, before it was shuttered in 2015. The streaming service will be made available in the US, Australia, New Zealand, Mexico and South Korea.

But now YouTube has chose to split the service up into YouTube Music and YouTube Premium.

The YouTube Music Premium subscription removes the ads and also gives access to background listening and downloads. It's particularly popular in emerging markets where you can see YouTube listeners on public transport or other moments that Spotify and co would want to own. Google plans on expanding the availability of its new music streaming service in the coming weeks to major European countries. The service is slated to later be launched in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom.

The new YouTube Music homescreen provides recommendations based on past listening activity.

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