Google Updates Privacy in Front of Both EU's GDPR Establish

Gladys Abbott
May 12, 2018

In a blog post from William Malcolm, Google's director of privacy and legal for EMEA the internet giant marked a departure from its typically technical language to explain in the simplest of terms what the changes would mean for those who use its services, alongside video examples.

First and foremost, Google's updating the way its privacy policy is presented. They can also view or delete data from the My Activity section and manage or mute the ads they see on Google, on websites and in apps using the recently upgraded "Ads Settings" tool and "Mute This Ad" control. As such, many companies are reformatting or in some cases rewriting their policies to bring them into compliance with the new law. "We've improved the navigation and organization of the policy to make it easier to find what you're looking for".

Privacy-wise, Google has a leg up over most companies, as users are motivated to opt into things like location and search history to get the most out of products like Maps and YouTube. Additionally, there are new features that enable you to take better control of your Google data.

Google announced today that Google Cloud Platform is ready for the GDPR. This tool-which you can use to export information from Google Photos, Drive, Calendar, and Gmail to either your computer, or to storage services like Dropbox-will now be available for more Google services, and include more contextual data controls and a setting to help schedule regular downloads, the post said.

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Something that did change is how much control you now have over your data.

GDPR, a new European personal data protection law, will require all businesses to review their position in relation to the storage of personal data, and to improve their current Data Protection procedures. To read Google's updated Privacy Policy, head here.

You can check out the updated Privacy Policy here. Similarly, a tool will be added for scheduling downloads and the Data Transfer Project in GitHub makes it easier for app developers to allow users to transfer their account info to another service.

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