Amazon Prime members will get discounts at Whole Foods

Gladys Abbott
May 17, 2018

The perks roll out across all Florida stores today and will reach all Whole Foods locations in the U.S. this summer.

Whole Foods' stores make up only about 1 percent of the industry.

Deals for Prime members will be "prominently featured" in stores, and customers can find out about weekly offers via the Whole Foods app, the companies said.

Already an Amazon Prime member? New and exclusive deals will rotate weekly.

A scan of this week's specials in Florida include $10 off per pound of wild-caught halibut steaks and two bags of KIND granola for $6.

Since Amazon acquired Whole Foods previous year, prices at the notoriously expensive grocery store have dropped; eggs, salmon, kale, and avocados are all cheaper now.

It is also testing last-minute deals on perishable food market.

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Other integrations have gone more smoothly.

Early moves by AMZN to leverage its Whole Foods ownership were relatively low-key.

Still, Philadelphia-area Whole Foods shopper and Prime member Heather Kincade, 46, is going to need convincing.

These in-store savings are not the only way Amazon has been tying Whole Foods to its larger business.

In a statement, Whole Foods co-founder and CEO John Mackey described the latest initiative as an "amazing opportunity" to sell to more customers at a better price.

Amazon cut prices at Whole Foods for all customers once it completed its purchase of the chain in August, and announced another round of price cuts in November. Olsavsky's remarks came while Amazon stated that it would raise its Prime's annual fee by $20 to $119 per year. Customers renewing their memberships will pay the increased price starting June 16.

That extra 10 percent off was the big perk everyone was expecting, but there's a second discount that could actually mean more immediate money in your pocket: sales that rotate each week on popular products.

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