Apple expected to launch news subscriptions by early 2019

Gwen Vasquez
April 17, 2018

Apple News has featured integration with publisher subscriptions for more than a year now, including for newspapers including The Washington Post and The Wall Street Journal.

Ready to pay for Apple News?

Apple announced plans to purchase Texture last month.

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Apple is planning to launch a subscription based News service that will include access to magazines now offered by Texture, reports Bloomberg. Apple intends to release an updated Apple News application with the subscription service integrated, and plans to share revenues with magazine publishers that are in the program. That would involve a premium "News" subscription added to the existing app, similar to how Apple Music's subscription is inside the standard Music app.

Apple already offers subscriptions through Apple News app on a publication-per-publication basis. Still, it's unclear how Apple News will display magazine content, specifically whether articles will be shown in their PDF-like downloadable forms or forced to adapt to News's web-like scrollable and dynamically reformattable interface. Beats Music, with its fewer than one million subscribers, shut down not long after Apple Music came out. The company's SVP Eddy Cue spoke about a number of topics at SXSW last month, including the current Apple News app. We hope the company sees success in the upcoming platform. The company could also choose to turn its original video content efforts into its own Netflix-like video subscription service. After the acquisition, 20 people were made redundant while the rest of the team was part of Apple News.

Bloomberg says Apple is now integrating the technology and employees behind Texture into its own News app and team to develop the service.

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