Snapchat testing new features in a bid to outdo its competitors

Isaac Cain
March 11, 2018

The new feature is possibly designed as a bonus for celebrities and influencers, in the hopes of attracting more followers and/or views to provide them with a stronger platform, which in turn would create greater competition for Instagram and YouTube.

"This type of content has no place on Instagram", Instagram told TechCrunch. A statement put out by Snapchat says: "We have removed GIPHY from our application until we can be assured that this will never happen again".

A similar racist GIF was spotted in Facebook-owned Instagram indicating that Giphy is at fault, according to TechCrunch.

The GIF includes disturbing text including a racial slur, which has been blurred out below. The extremely racist image features a white man telling a monkey to "keep cranking a n***er crime death counter".

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Giphy is in hot water with Snapchat and Instagram after people spotted a racist and hateful GIF when searching for GIFs to use on the platforms. ". Below is a screenshot of the GIF. Our team has worked with Giphy to have the GIF removed and it should no longer appear", a Snap Inc. spokesperson was quoted as saying by Inverse late on Friday.

Snapchat has recently gone through the wringer after news broke that the company's stock price plummeted to an alarming new low, alongside the revelation that they have also laid off 100 employees.

GIPHY is yet to make a comment about the matter. While this may come as a disappointment to GIF lovers, don't you forget GIFs are active on Instagram's parent company, Facebook.

Snapchat and Instagram will have to decide whether they want help from outsiders even if it can't guarantee the quality or safety of their content, or whether it will go it alone as they compete against each other.

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