Google makes it easier to buy what you search for

Isaac Cain
March 20, 2018

The new Google program, named Shopping Actions, hopes to change that and will be available in the United States to retailers of all sizes.

Reuters reports that tech giant Google is attempting to add another revenue stream to their company in the form of partnerships with major retailers such as Target, Walmart, Home Depot, Costco, and Ulta Beauty. These new actions have are located in sponsored Shopping Unit on the Google Search page, on Google's designated shopping page. The program was announced by Google's President for Retail and Shopping, Daniel Alegre, in an exclusive interview with Reuters. "We see ourselves as part of a solution for retailers to be able to drive better transactions. and get closer to the consumer".

Google is said to be readying a new program to help consumers decide where to shop.

The company has chose to team up with Target, Walmart, Home Depot, Costco and Ulta Beauty in the U.S. through a new program that allows retailers to list their products on Google Search, the shopping service Google Express and on Google Assistant.

Snapchat's U.S.ad revenue will jump 81.7% this year to reach $1 billion for the first time, giving it a 1.0% share of US digital ad spend.

More news: Martina Navratilova: BBC pays John McEnroe 10 times more for Wimbledon

Google Shopping Actions will help the retailers to better pitch their products whenever a related query is put on Google search and other portals. "Brands are looking at Google as the enemy of the enemy and that makes Google their friend", said Guru Hariharan, CEO of retail technology firm Boomerang Commerce, referring to the competition between Amazon and chains like Walmart and Target.

Allegre said early results from the Shopping Actions program showed the average size of retailers' online shopping baskets have increased by 30 percent, a sign that consumers want the convenience of shopping directly from their Google searches.

The number of searches containing the phase "how to buy" grew by a 85 percent in the past two years, according to Google.

Analysts say that the majority of purchases are made via a Google search which leads to an Amazon link. "Later, in the kitchen, Kai can reorder foil through voice, add it to the same cart using Google Home, and purchase all items at once through a Google-hosted checkout flow".

Ulta Beauty's average order value has jumped 35 percent since partnering with Google, Chief Executive Officer Mary Dillon said. Target reported that the size of customers Google Express checkout carts increased by almost 20 percent since partnering.

Other reports by LeisureTravelAid

Discuss This Article

FOLLOW OUR NEWSPAPER