Google Lens is now available on iOS via Google Photos

Isaac Cain
March 17, 2018

Now, the company is peeking over the fence towards Cupertino, and giving its rival platform some of the augmented reality love.

The feature is available within the Google Photos iOS application, where it can do things like identify objects, buildings, and landmarks, and tell you more information about them, including helpful details like their phone number, address, or open hours.

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Google Lens was first announced past year at Google's I/O developer conference, and is made possible by the recent advancements in machine learning and image recognition technologies. Tap the newly-added Google Lens button, and the system will automatically analyze it and offer whatever actions it believes are most useful.

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Google Lens is the company's visual search engine that recognises images and scans business cards. Another instance would be if you are out on the town, and you see an event flyer.

If you have Web & App Activity turned on, meanwhile, your Google Account will keep track of your searches. It was first launched on Google's Pixel 2 phones last fall, and then moved to all Android devices earlier this month, before Google announced its arrival on iOS.

In Google Photos, Lens can be accessed by tapping the new square camera icon in the bottom toolbar of any image.

Lens isn't quite at the stage where we'd consider it a must-have feature, though if you deal with a lot of business cards it could make your contacts workflow much smoother.

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