Facebook, MLB Announce Exclusive Deal to Stream 25 Games

Gwen Vasquez
March 10, 2018

The deal also includes on-demand highlight packages and recaps for each club, produced by Major League Baseball for Facebook.

It's the first time a major USA sports league has given Facebook exclusivity.

The games will be exclusive to Facebook Watch and will be distributed globally through the MLB Live show page. "It is a major creative step forward in serving our diverse, passionate community of fans, who will enjoy a uniquely interactive experience watching our games on Facebook each week".

As part of the baseball deal - which Bloomberg reported to be in excess of $30 million - MLB will also produced on-demand highlights for every game and weekly recaps for each club to air on Facebook.

Major League Baseball and Facebook reached an agreement to stream games on the social media site season, starting with Mets-Phillies on April 4.

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MLB Network would produce the game on behalf of Facebook and also distribute specially curated content in addition to each live game broadcast. The Wednesday matinee, for the first time in United States history among its four major professional sports leagues, will be exclusively broadcast on social media. They'll be featured on Facebook's first stream when they take on the New York Mets on April 4 in a Wednesday matinee at Citi Field, and again on April 26 when they host the Arizona Diamondbacks at Citizens Bank Park.

Facebook's Major League Baseball deal underscores the fiercely competitive market of technology companies like Google (goog), Sony, Hulu, Amazon, and Twitter debuting streaming video services that include shows and sporting events traditionally shown on broadcasting and cable networks. The regular season begins March 29.

Wednesday, April 11: Milwaukee Brewers vs. St. Louis Cardinals, 1:15 p.m. Details on those social integrations, as well as broadcast talent, will be announced "at a later date".

The games will be available across devices including mobile phones and connected TVs and will offer viewers some interactivity options.

YouTube TV is also adding MLB Network to its channel line-up, and soon will add the MLB.tv streaming service in the USA, for an additional fee. You'll be able to watch the first game of this exclusivity deal on April 4, with a game between the Phillies and the Mets.

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