Apple to launch cheaper MacBook Air this year

Gwen Vasquez
March 5, 2018

Aside from obvious internal upgrades like processors and graphics, another area that could see improvement is the display, as the MacBook Air now offers a 1440 x 900 non-Retina display.

MacBook Air, launched by then Apple CEO Steve Jobs at the MacWorld Expo in San Francisco in 2008, has not been updated since 2015 as Apple has shifted focus towards the 12-inch MacBook and MacBook Pro. If we talk about the company's strategy, the giant has acquired the same concept with its iPhone.

According to popular Apple analyst, KGI Securities, the company is reportedly coming up with a Cheaper variant of the MacBook Air before the end of this year. The analyst didn't pin down a particular price point, sadly.

More news: Network added 30-second delay to Ryan Seacrest's Oscars broadcast

Apple is supposedly preparing to release a more affordable 13-inch MacBook Air within the second quarter of this year. Of course, the lower price tag of the laptop will apparently increase the sales of the MacBook Air in the market. What's more, the MacBook Air's screen resolution sits at a mere 1440x900, which is pretty lacklustre compared to the QHD+ or 4K panels found in some Windows 10 machines. The company is expected to launch the new MacBook Air version sooner than you can imagine.

Will Apple finally give the MacBook Air its due attention? The big question is whether or not Apple can move past the Air's old 1,440 x 900 display, which isn't very competitive when many newer laptops have 1080p displays with richer colors. The Macbook Air now sells for $999. The base price of the device will be lowered to $600 to $700 with of course, a new hardware functionality. We have also seen plenty of leaks of the upcoming iPhones with OLED screen.

Although Apple's patent was first filed in September previous year, it doesn't necessarily mean that this type of product would ever make it to the market.

Other reports by LeisureTravelAid

Discuss This Article