Apple Acquires 'Texture', a Digital Magazine Subscription Service

Danny Woods
March 13, 2018

Apple announced on 12 March that it is buying digital magazine subscription service Texture, adding to the side of its business aimed at making money from online content or services. According to TechCrunch, Apple plans to let the company and app (which is available on iOS, Android, Amazon Kindle Fire, and Windows) continue to operate as they do now. Led by former Sony execs Jamie Erlicht and Zack Van Amburg, Apple has inked deals with Jennifer Aniston, Reese Witherspoon, and "La La Land" director Damien Chazelle.

It has its roots in a 2009 joint venture between Time Inc, Condé Nast, Meredith, Hearst, and News Corp and was launched in 2012 as Next Issue Media.

The company says the move is part of its commitment to "quality journalism from trusted sources", and it has already shown its appreciation of Texture by featuring it in the App Store's "best of" selections. Texture will integrate with Apple News and presumably improve upon the app's curation capabilities.

When asked about persistent rumors Apple is interested in buying Netflix, Cue said the company's history is not to purchase large, existing companies, "but something that will be the next thing", he commented. Newsstand was the spiritual predecessor for Apple News, which was released in 2015. The company had also struck deals with a number of third parties like Sprint to bundle the service with subscriptions as a sweetener for consumers to opt for their service over that of other mobile carriers. After that access is $10 a month.

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Although much has been made of Facebook and Google's efforts to build news products, Apple News has quickly become a powerful distribution tool for publishers. Apple being Apple is being quite tight-lipped about its plans here, so we'll just have to wait to see where this goes. We will update you guys on the acquisition as soon as we hear it.

Users can read magazines on up to five devices in a single subscription.

The Senior VP of Internet Software and Services shrugged off the question: Cue said that Disney and Netflix were "good partners" but that if you look at the "general history of Apple, we never make huge acquisitions".

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