Tinder Will Now Let Women Initiate Conversations First

Isaac Cain
February 16, 2018

Tinder is working on a new feature for its dating platform which will allow women to decide if men are allowed to send the first message on the app. Women will be able to decide whether or not they want to enable it, while now, the app allows either men or women to make the first move after a mutual match has been made. This double-opt in design has made Tinder one of the most successful dating apps on the market to date, with now over 3 million paid subscribers in total, accounting for 30 percent of parent company Match's revenue in 2017.

The app now has more than 3 million paid subscribers who accounted for 30 percent of Match's, which is Tinder's parent company, revenue in 2017.

Ginsberg hopes that the new feature will make users behave more appropriately towards one another.

Is Tinder a completely different app for men and women?

Mandy Ginsberg-the CEO of Match Group told that the Tinder setting is not any reaction or something to any competitor or whatsoever. She added "Giving people the choice versus telling people how to engage is the big difference".

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The app's initiative will give women the option to turn the setting on or off, so they only have to message their matches first when they feel like it.

"As a woman CEO running a company that touches millions of women around the world, it's a big priority for me and an area that I'm particularly passionate about", said Ginsberg during an earnings call last week. Stay tuned for much more from Tinder coming soon.

Tinder's move to offer a Bumble-like option could have an impact on the so-called female-friendly dating app rival.

"We have to constantly listen to what women want and address their needs, not just on Tinder but on all products", she said.

To reinforce the notion of even matches, Tinder will continue to run with the rule of men and women needing to swipe yes on each another to begin messaging.

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