KFC issues tongue-in-cheek apology after United Kingdom chicken shortage causes restaurant closures

Gladys Abbott
February 24, 2018

The fast-food chain issued a full-page apology for the chicken crisis that forced hundreds of United Kingdom locations to close after running out of poultry.

If a vowel was missing, the meaning was clear, expressing a sentiment held by both the restaurant and its customers, as problems with a new supply chain forced the closure of almost two-thirds of KFC's British branches this week.

The tongue-in-cheek ads featuring an empty chicken bucket emblazoned with FCK immediately won fans for clever humor.

In full, the newspaper ad reads: "We're sorry". It's not ideal. Huge apologies to our customers, especially those who traveled out of their way to find we were closed. More than half of its 900 British restaurants had to close as a result.

The BBC reports that nearly 700 stores have finally reopened, but that the shortage could last several more days at some locations, and KFC isn't saying how numerous ones back in business are serving a full menu.

"We're sorry", the apology on the ad continues, "A chicken restaurant without any chicken". "Thank you for bearing with us", the finishing remark reads.

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KFC, Pizza Hut and Taco Bell are fast food brands owned by Yum in Louisville. The chain blamed the shortage on "operational issues" during deliveries. The German company added that it is "not the only party responsible for the supply chain to KFC".

This article has been updated to include comment from a KFC spokesperson.

But, the company recently offered a cheeky apology to their faithful customers, and people are loving it.

KFC first apologized for the problems on Saturday.

In a statement KFC said, "Deliveries are winging their way around the country right now".

KFC did not say whether it would compensate its franchisee operators for lost business.

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