Google is good at building phones but awful at selling them

Isaac Cain
February 14, 2018

On the other hand, the IDC says Apple shipped 215.8 million iPhones in 2017, which works out to 4.15 million a week.

Google still has a long way to go before its Pixel smartphones can hit figures that high-end smartphones from the likes of Samsung always do but it's seeing good progress.

However, IDC's latest Worldwide Quarterly Mobile Phone Tracker report (via @fjeronimo) suggests that sales of Google Pixel devices doubled in 2017, reaching a total of 3.9 million units. Since the doubling of volume has been mentioned, it is also worth noting that Google had announced its Pixel smartphones lineup quite. Shipments in fact doubled year over year, though given the original Pixel only launched in October 2016 that's perhaps no great surprise. In comparison, between their release in April 2017 and August of the same year, the Samsung Galaxy S8 and S8 plus sold 20 million units-and those were just two of the many phones released by Samsung that year.

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Even with those relatively paltry sales numbers, Google also dealt with a lot of Pixel stock issues in 2017. In addition, there are 499 Apple Stores spread out in 22 countries, while Google relies on occasional pop-ups and its online Google Store, with no constant physical retail presence.

The Google Pixel phones have been very well received since they first appeared in 2016. Lastly, Google Pixel smartphones are only available through Verizon, while the iPhone models are available in all carriers. Get 15% OFF your Google Pixel 2 case or Google Pixel ... A phone that pushes into the value pricing market would be a big help, too.

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