Amazon drops lock screen ads from its Prime Exclusive phones starting tomorrow

Isaac Cain
February 7, 2018

In December, Google added a new rule to the Google Play Developer Policy saying, "Unless the exclusive objective of the app is that of a lock screen, apps may not introduce ads or features that monetize the locked display of a device". Phone Scoop claims that the cost of every Prime Exclusive Phone will increase by $20 once the ad-free update goes into effect on February 7th.

Thanks to facial recognition and fingerprint sensors, most people don't really look at their lock screens anymore. Currently, you have to press a fingerprint sensor twice on these phones to unlock.

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Existing Prime devices should receive an update to the Amazon offers app, which will wipe the lock-screen ads. Here's the full statement. They removed the lockscreen ads, making their devices far closer to the standard non-ad-filled Android experience available on all non-Amazon phones.

Prime Exclusive Phones will continue to be offered exclusively for Prime members with discounted prices and will be available unlocked, giving customers the freedom and flexibility to choose the wireless carrier and service that best fits their need. Additionally, if you happen to own a Prime Exclusive Phone, you'll get an update that will remove those same ads. Since 2016, the massive online retailer has been selling low-end Android phones loaded with ads and Amazon software at a discount of around $50 (and in one case, a $200 discount!). To compensate for the removal of ads, the devices will be pre-installed with Amazon's apps, including Prime Video, Prime Music, Prime Photos, and an Amazon widget. The company said it is doing this so that you can more easily use your phone's fast-unlock technologies. The bootloaders are locked down, but that's not hugely important to most buyers. To view the Prime Exclusive Phone line-up, hit this link.

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