Alphabet rolls its Nest good house unit again into Google

Gwen Vasquez
February 8, 2018

A rep from Nest tells us that the Nest brand will continue on within Google, living on alongside the Google Home brand.

Osterloh said in a statement that, "All of Google's investments in machine learning and AI; they can very clearly benefit Nest products". Bringing Nest under the same umbrella could offer better integration with Google devices and services. After doubling its hardware portfolio, Nest saw more sales in 2017 than in the previous two years combined. Here you'll find the latest product reviews, news, and how-tos to help you connect your surroundings to the internet in the smartest way possible.

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Google is bringing Nest back into the fold. After that in 2015, Google made it a separate division of the company. Fawaz said that Nest has shipped around 11 million products since its founding in 2011. At the time, Google opted to keep Nest running as its own independent operation. But Google now wants to ensure its voice assistant works with both new and existing, non-Google-Assistant-compatible products. Google hasn't released sales figures for its Google Home speaker line, but various research firms have estimated Amazon controls about 70 percent of the USA smart speaker market, which means Google has a lot of catching up to do. The company was formed in 2010, and was acquired by Google in 2014 for $3.2 billion.

In an interview with our sister site CNET, Google said Nest CEO Marwan Fawaz will report to Google's hardware chief, Rick Osterloh, who oversees consumer devices including Pixel smartphones, Google Home smart speakers, and Chromecasts. The market is only getting more crowded. As of now, Apple is the least of Google's problems as the former is essentially a newbie in the field with its Siri-powered HomePod speaker just about to roll out. It's joining Google, which intends to integrate its technology into Nest products. Wednesday's announcement cites security, energy, cost-savings and hands-free assistance as some of the reasons to buy into the smart home ideal.

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