Facebook And Google Dominate As Video Ads Grow

Danny Woods
January 19, 2018

The change is created to give YouTube more time to learn about a channel before it begins to sell advertising on it and share that revenue with the channel's owner.

In a separate post, Paul Muret, the vice-president of display, video and analytics on YouTube, said that the channels included in Google Preferred will be manually curated and ads will only run on videos that have been verified to meet ad-friendly guidelines.

In a, YouTube said it was tightening rules to stop "bad actors from harming the inspiring and original creators around the world who make their living on YouTube".

The satirical commentator uploaded a seventeen-minute video to explain how he felt about the situation and provided one of the most devastating blows to the YouTuber and his brother, bashing them for a lack of morals, including their brainwashing techniques to sell merch. The new rules come into place on February 20, 2018, and they mean that only channels with 1,000 subscribers and 4,000 watch hours in the last 12 months can make money from YPP.

"We expect to complete manual reviews of Google Preferred channels and videos by mid-February in the USA and by the end of March in all other markets where Google Preferred is offered", the company said.

Read the full details of the update on YouTube's Creator Blog.

After a scandalous video on Japan's "Suicide Forest", Logan Paul's channels were removed from Google Preferred.

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Compared to YouTube's past policy, which usually required a channel to hit the 10,000 public views channel, the new one can put a lot of people out of business and, of course, discourage others.

YouTube is also revamping the tools that it gives advertisers to control the placement of their content. In the past year YouTube has dealt with a series of outbursts, starting back from this March when ads were seen next to some racist and violent videos by leading many advertisers in pulling up their business.

The Google-owned company made the announcement Tuesday in response to advertisers who complained they've been underwriting inappropriate online material.

YouTube said the changes are meant to give the platform more time to confirm channels are following content guidelines and discourage channels from producing inappropriate content.

Then, on December 31, Logan Paul came under fire for posting a video in a Japanese forest that included the image of a man who had committed suicide.

Hundred of thousands of people signed a petition to have Logan Paul removed from YouTube and the Japanese police has sought him out for questioning. "We'll be working to schedule conversations with our creators in the months ahead so we can hear your thoughts and ideas and what more we can do to tackle that challenge".

Other reports by LeisureTravelAid

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