Amid Criticism, Facebook Strives for Meaning with Major Shift

Gladys Abbott
January 14, 2018

Facebook to train 50,000 Nigerian SMEs in 2018In what many have described as "bad news for businesses", Facebook has announced a decision to cut back on the amount of public content - posts from businesses, brands and media - that users on the platform are exposed to. He declared that he is changing the goal he gives from focusing on helping users find relevant content to helping them have more meaningful social interactions.

Analysts said that Facebook's revenue is likely to take a hit in the short term, but added that this step to make its network seem more authentic is probably necessary for the company to keep people's trust over time.

The social network has become an important way for brands, media companies and other content creators to reach Facebook's growing audience, which now numbers more than 2.07 billion people. Facebook's head of news partnerships, Campbell Brown, also wrote to some major publishers that the changes would cause people to see less content from "publishers, brands, and celebrities", but that "news stories shared between friends will not be impacted", which could suggest that fake news might get promoted over content directly from legitimate news outlets. It wants people to feel better each time they use the social network. They make this argument despite the fact that Facebook has editorial control over content posted on the platform and - with the changes now being implemented - the fact that Facebook is deciding what factors make news sources worthy of being placed in its News Feed.

Here are some frequently asked questions about what users and businesses might expect from the changes.

"We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being", Zuckerberg said. If Mark Zuckerberg is truly anxious about his legacy and that of Facebook, casting legitimate news publishers and businesses into the abyss will only further tarnish an image that is already deeply damaged. For one, it knows how much time you spend reading an article.

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This could hit publishers that rely on traffic from Facebook, but Daniel Ives, head of technology research at GBH Insights, said he is not anxious because the social networking giant has "strong monetization tailwinds" in 2018, thanks to a monthly active user (MAU) base of.

Meanwhile, investors and advertisers are likely to be anxious by a line in Zuckerberg's Facebook post announcing the changes. The impact is it will demote the videos, news stories and business posts created by publishers, even if users have subscribed to their feeds.

While these changes are headed in the right direction, they're still based on an algorithm and algorithms can be gamed.

"What are we really here to do?" he told The Times. This will enable users to spend time in a more meaningful way and show content that they are most interested in. For those who have been passively watching 90-second videos with the sound off, this is the cue for them to start looking for them on other platforms.

And the public content more seen would be permitted on the same footings that it should be such to boost meaningful and healthy people to people interactions. Some news helps start conversations on important issues. That's because Facebook ads now produce some of the best returns on investment compared to competing social platforms.

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