Amazon Prime subscription monthly cost increased by $2

Gladys Abbott
January 20, 2018

Amazon ended 2017 with about 60 million Prime subscribers in the U.S. Netflix, meanwhile, is expected to have about 54 million U.S. subscribers when it reports its fourth-quarter earnings on Monday.

Amazon introduced the monthly Prime plan in the USA in early 2016 as an alternative to the relatively high cost of its annual fee, which it raised from $79 to $99 in early 2014.

The monthly payment option was seen as a way to attract lower-income customers - the type of shopper who might otherwise prefer, say, Walmart - who could not cough up $99 at one time. In any event, the company appears a bit more eager to have those interested in Prime lay down $99 upfront.

If you choose to be charged on a monthly basis, your membership charge will be $12.99 instead of the previous $10.99.

The price increase takes effect immediately for new members, and on February 19 for existing members.

Student Prime pricing will jump up a dollar per month from $5.49 to $6.49.

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Generally, an investigation has discovered that Amazon Prime endorsers are important to the eCommerce retailer: They right now make a normal of $1,300 in buys every year - and they keep on growing their spending.

The firm now plans to charge $12.99 per month for the privileges, which raises the 12-month total to $155.88. He added then that he saw the move as an answer to Wish, a mobile e-commerce platform that has built much of its fortunes so far on bringing Chinese sellers to customers in the USA and elsewhere.

Shares in the company opened up more than one per cent.

Subscriptions to Prime still include free shipping, access to Prime Video, Prime Music, and Prime Reading.

That isn't the only membership fee rising, either.

Prime subscribers can store unlimited photos, while Early Access gives members 30-minute early access to some Lightning Deals.

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