'Today' show dominates in ratings with Lauer firing

Danny Woods
December 7, 2017

"GMA" attracted an audience of 4.4 million.

"Today" has regularly held the top spot in the key 25-54 demographic that advertisers covet but invariably is beaten by GMA in total viewers.

The NBC program last week attracted an average of 4.9 million viewers, compared with an average of 4.36 million for "GMA" and an average of almost 3.53 million for CBS' "CBS This Morning".

On Thursday, Guthrie read a statement from Lauer on the air in which he apologized for "troubling flaws".

A source with knowledge of the situation confirmed to DailyMail.com that Lauer would not be receiving any payday or salary beyond his last day of work at the network. Season to date, "Good Morning America" is the most-watched morning program TV - but by just a hair.

Matt Lauer will not receive a payout for the rest of his million-dollar contract, an NBC News spokesperson confirmed to ABC News.

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Today weekend co-host Craig Melvin is rumored as a possible replacement, according to Entertainment Tonight. "To the people I have hurt, I am truly sorry", Lauer said after being silent on the matter on Wednesday.

NBC News president Noah Oppenheim promised swift action against anyone who may have known about sexually inappropriate behavior and didn't report it.

While the scandal has rocked the Today family to its core, it appears Lauer's departure from the morning news program has resulted in higher ratings.

Both NBC and ABC will likely give more attention to this week's audience measures to get a more normalized sense of viewership patterns surrounding the two shows.

"Some of what is being said about me is untrue or mischaracterized, but there is enough truth in these stories to make me feel embarrassed and ashamed. I regret that my shame is now shared by the people I cherish dearly", he continued.

It was also noted that Lauer could choose to sue the network in an attempt to receive additional pay, but they will not agree to hand over any money to the disgraced anchor.

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