New GM app lets you order Starbucks while you drive

Gwen Vasquez
December 7, 2017

Called Marketplace, the system links drivers to vendors including Starbucks, Dunkin' Donuts and to place take-away orders or make reservations with taps of their touchscreens.

Marketplace, which GM says will roll out alongside a host of other interface updates for its vehicles throughout the next 12 to 18 months, will use your vehicle's built-in 4G LTE connection to connect to different retailers and purchase items ranging from a cup of joe to gas to your favorite food at Applebee's.

Drivers can access Marketplace from their auto dashboards, where they will be able to buy food, find gas stations, receive discounts on GM products and services, and make reservations for parking spots, restaurants, and hotels, among other services.

"Leveraging connectivity and our unique data capabilities, we have an opportunity to make every trip more productive and give our customers time back", Chamorro said in a statement released by GM Tuesday.

General Motors' Marketplace, which will integrate many shopping functions previously reserved for smartphones into your car's infotainment system, will make this problem worse rather than better, says the National Safety Council.

"This platform is financed by the merchants", said Chamorro.

Starbucks isn't the only big-name company that will be featured in GM's Marketplace.

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Marketplace is created to be used while driving and the user-experience is personalized for each customer depending on real-time interaction data with merchants on the platform.

By the end of 2018, GM expects 4 million of its Buick, Cadillac, Chevrolet and GMC vehicles in the USA will have Marketplace.

Marketplace is an evolution of AtYourService, which used OnStar to provide drivers with information from merchants along their route.

GM's service - which is made for use while driving - is initially limited to about a dozen vendors but the automaker wants to add other brands and capabilities as it expands the service.

Dunkin' Donuts will help customers start their day off right through an experience that allows DD Perks members to preorder and pay onscreen for their favorite coffee and donut, at their preferred pickup location. Yes, GM owners can now order and pay for chicken wings from their dashboard. There's also the ability to reserve a table at certain restaurants, and a "shop" section that notifies owners of deals related to their vehicles.

- IHOP, allowing to search for nearby restaurants and order from your vehicle. The carmaker won't charge customers for using the service or data transmissions while making transactions.

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