Lamborghini Officially Reveals the Urus SUV

Gwen Vasquez
December 6, 2017

Lamborghini, the fabled Italian sports auto manufacturer, on Monday unveiled its new Sports Utility Vehicle, accelerating into a fast growing market already crowded with upmarket rivals. It was many years in the making. Pricing starts at $200,000 in the USA, but no details about the Canadian market were announced.

But this is no standard SUV; it's an SSUV, or Super Sport Utility Vehicle according to Lamborghini, as the company's not really known for making non-super cars and this can do almost 190 miles per hour.

"The Urus elevates the SUV to a level not previously possible, the Super SUV", said chief executive Stafano Domenicali. It is the culmination of intensive development and passionate skill to create a new breed of bull: "a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers". The manufacturer is aiming to double its production with 7000 cars per year and this will be achieved with the new SUV in the company's lineup.

Motor Trend writer Jonny Lieberman, who recently tested a pre-production version of the Urus, conducted a speed test to see if he could match the company's claims of a 0-62-mph in 3.7 seconds. The Lamborghini Urus has a four-wheel drive system featuring a Torsen central self-locking differential split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with greater ground friction.

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Styling is inspired from the classic LM002 as well as the aforementioned Aventador and Huracán supercars. Also, the available wheels range from 21"-23" in size; can you believe it? A ton of trim options can be specified, too. The SUV also offers high practicality quotient with a boot space of 616-litre that can be further extended by folding the rear row.

"We design experiences: Urus is one of them".

Following Lamborghini's tradition of bovine-related names, the Urus is named after a wild ancestor of domestic cattle.

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