Amazon launches Prime membership in Singapore to attract customers

Gwen Vasquez
December 7, 2017

This launch will put pressure on Lazada, the e-commerce site owned by Alibaba, which is Amazon's primary competitor in Southeast Asia. Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

After the news of Amazon cutting its free shipping offer to Singapore, the company has announced that Singaporeans can sign up to be members of Amazon Prime, which offers free global shipping and access to video streaming, among other things.

According to a press release, Singapore customers will be able to enjoy Prime benefits including exclusive access to free two-hour delivery on orders over $40 and unlimited free worldwide shipping on orders above $60.

In July, the retailer added a two-hour delivery service in Southeast Asia as it is putting more effort into a market that could be very profitable for it. Amazon Prime is also available in India and Japan, so its Asian penetration is growing quickly to encompass a large portion of the fast-growing region.

But for a limited period, it goes for $2.99 a month, although Amazon did not specify for how long.

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Prime members will also be able to access content in Prime Video and Twitch Prime.

Prime membership in the USA costs US$10.99 a month or US$99 a year.

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon". Ever since Amazon launched its handmade marketplace in October 2015, Etsy has had a rough time fending off the e-Commerce giant as it seeks to remain the leader in localized, handcrafted goods. Though everything points to an eventual local Amazon online store, he remained mum about their plans. Furthermore, items that previously shipped free to Singapore using AmazonGlobal Saver are not available, or are shipped separately but with fees.

That said, Amazon may consider adding these services in the future.

Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".

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