Taylor Swift's 'Reputation' Debuts At Number One On Billboard 200 Albums Chart

Danny Woods
November 22, 2017

Her label Big Machine reported that a further 905,000 copies were sold worldwide, 84,000 of which were in the United Kingdom, which gives it the sixth-largest first week United Kingdom sales of the year, behind albums by Sam Smith, Liam Gallagher, Take That, Rag'N'Bone Man and Swift's friend Ed Sheeran, who sold 671,000 copies of ÷ in the first week of its release.

The Billboard 200 chart ranks the most popular albums of the week in the US based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). Billboard also reports that Reputation has the "10th largest sales week for any album since Nielsen Music began electronically tracking sales in 1991".

Reputation is Swift's sixth studio album and was released on November 10 through Big Machine Records. That distinction still belongs to her hit album, "1989", which sold 1.29 million copies in its first week in 2014.

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The first week sales for "Reputation" outpaced the year's previous biggest debut, rapper Kendrick Lamar's "Damn.", which opened with 603,000 album units in April. That total comfortably beats the 931,000 copies of ÷ sold by Ed Sheeran since he released it in early March. The singer-songwriter moved 1.238 million equivalent album units, including 1.216 million in traditional album sales, which is the biggest sales frame for an album since 2015. Reputation also notched the 10th best sales week in Nielsen Music history.

Taylor Swift's albums are under fire. Adele now has three consecutive albums with million-selling weeks.

Swift's "reputation" is not available on streaming services, pushing fans to buy it or wait until it appears on Spotify or Apple Music.

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