John Lewis Christmas advert is here featuring Moz the Monster

Danny Woods
November 13, 2017

It was only a matter of time before the 2017 John Lewis Christmas ad started spawning a few parodies and imitations.

You know it's Christmas when one of two things happen.

Now, fans can see behind the scenes of the most watched festive advert on British television and find out exactly how Moz the Monster was brought to life.

But while John Lewis' Michel Gondry-directed version might have taken seven months and £7m to make, this version was created in just seven hours at a cost of only £700, following a similar effort they made for £600 over six hours in 2016. Featuring an iconic song sung by a modern artist and various animals, children and snowmen, we're surely in for another treat yet again this year.

The two-minute advert tells the tale of a little kid called Joe, who is kept awake by a 7ft imaginary monster called Moz who is living under his bed. At approximately the same time, it will also be broadcast on all Sky's own channels.

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The pair strike up a friendship based on a mutual love of late-night Scalextric and piggyback games.

For Christmas Joe receives the ideal gift of a night light which helps him finally get some peace and quiet from Moz, and a good night's sleep, Although this doesn't mean Moz is gone for good.

"This project was such a pleasure", said Guy Garvey, the lead singer and principal songwriter of Elbow.

However, the emotion is tempered by John Lewis unveiling what it describes as the "world's first farting and snoring window" at its Oxford Street flagship store, where visitors will be able to see and hear Moz playing in the rooms in Joe's house. We are really proud to be involved'.

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