Disney's new streaming service shouldn't scare Netflix

Danny Woods
November 11, 2017

Shares of Disney rose more than 2% on Friday, reversing late losses from the night before after the company's management touted its plans for a new streaming service that will undercut rival Netflix on pricing.

"I can say that our plan on the Disney side is to price this substantially below where Netflix is", he told the publication. Iger also revealed that Disney's new service will be priced "substantially below" Netflix, at least when it initially launches.

Deadline reports the company is developing new TV shows for their upcoming digital streaming service.

It's been confirmed that future Marvel shows will be exclusive to Disney's service.

There are no details whatsoever regarding what either series will be about, but both are expected to debut before the end of 2019, soon after Disney launches their new service.

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News emerged this week that Disney had held talks about buying the entertainment wing of U.S. media rival 21 Century Fox.

Our minds are still blown by today's news that a brand-new Star Wars trilogy is in the works - as well as a live-action Star Wars TV show.

We don't yet know how much Disney's planning to charge; all we know for now is that we'll be getting curated content at a price that undercuts Netflix. For an idea of what this looks like, the Disney Now app features a "Disney Junior Only" mode. He also said that there will be a new TV series based on Pixar's 2001 film Monsters Inc. and another series based on High School Musical, as well as a new series from Marvel.

Disney plans an aggressive marketing campaign for the channel by pushing the service to its Disney-branded credit card holders, annual Disney park pass holders, members of D23, owners of Disney vacation club units and frequent visitors to the six Disney parks. A subscription costs £4.99 per month, and now, there are no plans to launch DisneyLife outside of Europe.

Production recently wrapped on a film based on the story of Han Solo, who was played by actor Harrison Ford in the original trilogy as well as in 2015's "The Force Awakens", according to Disney executives. The studio co-produces projects that air on networks like broadcaster ABC, such as The Good Doctor and Grey's Anatomy, as well as shows like Marvel's The Defenders with Netflix. This will launch before the entertainment-focused service rolls out.

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