Competition coming for Uber as Lyft expands to Toronto

Gladys Abbott
November 14, 2017

Ride-hailing company Lyft is bringing its service to Canada.

The ride-hailing startup announced in a blog post today that it will start serving passengers in Toronto next month.

"We have had our sights set on global expansion for months, and the Canadian market is an obvious fit for Lyft's culture, values and the service that we provide", Lyft CEO Logan Green said in a statement to CNN Tech. "We expect that to happen, and we see it as a city that really shares the value that we have at Lyft - focusing on people taking care of people, treating people well, treating people with mutual respect and promoting both inclusion and diversity". The company said it had not yet determined pricing but added, "we'll pretty quickly get to parity on.pricing with Uber". "They are playing this slow and steady wins the race game". Uber, by comparison, was in more than 450 cities across the globe at the time. The company was operating in the Canadian province under a government pilot project, which was renewed with stricter requirement.

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Uber has argued the 35-hour provision hurts the firm's model of employing part-time and casual workers, who couldn't even try the service without the training.

Uber already operates in Toronto. In October, Lyft raised $1 billion in funding in a round led by the venture-capital fund of Google parent Alphabet Inc., that gave it a valuation of $11 billion.

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